These options all attempt to achieve the same goal: giving the user an ad-free experience. How Do Ad Blockers Work?Īd blockers fall into a few different categories: If a user clicks on a link with tracking information that’s linked to a known advertising company, the extension will ask the user if they still want to continue. Some ad blockers go a step further and also block tracking links. What Is Ad Blocking?Īd blocking refers to hiding ads that appear in your web browser (or other web-connected apps).Īd blockers range from simple tools that prevent browsers from opening pop-up windows or running certain scripts to more sophisticated extensions and applications that block all content from known advertisers. Unobtrusive advertising can be effective without marring the end user's experience, but large, distracting images, pop-ups and other invasive tactics are driving users to employ ad blocking tools.
Social media platforms, games, news sites and search engines rely on advertising to generate revenue.Īs of 2021, the global online advertising industry was worth more than $186 billion, according to IMARC, and is set to expand further at a compound annual growth rate of 10.9%.
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